Motor Sports

Coverage ranges from long-lens trackside shots and corner cameras to helicopters, drones, and multiple onboard feeds—often switching rapidly throughout a race. BV’s virtual advertising solutions are engineered to remain accurate, stable, and visually consistent across this highly dynamic broadcast environment.

‍

BV supports virtual advertising across trackside placements, start–finish straights, pit lanes, and key circuit zones, while maintaining precise alignment during fast pans, whip zooms, vibration, and high-G movement. Advanced AI-driven tracking enables reliable virtual insertion on onboard cameras, aerial helicopter and drone shots, and high-speed follow vehicles—ensuring sponsor visibility at critical race moments without distracting from the action.

‍

Commercially, BV enables motorsport rights holders to unlock premium, scalable inventory across multi-feed race coverage. Virtual assets can be rotated, regionalised, and dynamically optimised across international broadcasts, while real-time analytics ensure contractual delivery and transparent reporting. This transforms motorsport broadcasts into flexible, performance-driven commercial platforms, capable of monetising speed, spectacle, and global reach at scale.