Solutions

BV enables virtual advertising to be rendered directly on the end user’s device across mobile, smart TV, tablet and desktop.

Designed specifically for OTT and DTC streaming environments, it delivers a level of personalisation and control beyond traditional in-feed virtual insertion.

By moving ad insertion to the client side, we allows advertisers and rights holders to:
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● Localise by language or region
● Personalise by user profile or behaviour
● Activate real-time offers within live or on-demand streams
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Commercial Impact
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● Hyper-targeted advertising by geography, profile, language, or behaviour
● Seamless integration with existing OTT and DTC workflows
● Zero impact on the original broadcast signal
● Scalable delivery across all major connected devices
● Dynamic ad refresh during live or time-shifted viewing

‘Overlay’ is BV’s AI and machine learning–driven digital board replacement platform, unlocking new commercial inventory across live sport.

It enables rights holders to replace or enhance physical LED boards and static signage with premium virtual inventory without modifying venue infrastructure or disrupting broadcast workflows.

Using proprietary AI and advanced computer vision, Overlay:

● Tracks camera movement and geometry in real time
● Adapts dynamically to lighting and environmental conditions
● Delivers pixel-accurate, broadcast-grade virtual LEDs
● Virtualises multiple live feeds simultaneously

The result: virtual signage indistinguishable from physical LEDs on-air.

Commercial Impact:

● Incremental, high-margin digital inventory
‍● Territory and partner-specific branding
● Increased sponsor yield without expanding physical footprint
● Rapid deployment across venues
● Proven across tier-one global sport

Virtual Elements enable rights holders to redefine how sponsor inventory is created and deployed. Rather than being constrained by fixed physical positions, BV works with each rights holder to identify high-impact virtual placements tailored to the sport, venue, and broadcast style. Every broadcast becomes a flexible commercial canvas.

From stadium-based sports to dynamic environments like golf or cycling, virtual elements are designed to maximise on-screen exposure without compromising the integrity of live play.

Beyond replacing traditional signage, they enable entirely new inventory including dynamic, temporary, and context-specific executions at key broadcast moments.

The result: greater sponsor visibility, greater flexibility, and greater yield.

Commercial Impact

● Reimagine sponsor inventory beyond fixed positions
● Create new, high-impact virtual placements
● Tailor executions to sport, venue, and broadcast style
● Introduce dynamic or moment-based brand takeovers
● Deliver premium outcomes without physical build costs

BV delivers virtual advertising through fully customised insertion models, recognising that no two sports, rights holders, or broadcasters operate the same. With over a decade of global deployment experience, BV integrates seamlessly into existing production workflows ensuring technical precision, operational efficiency, and commercial impact.

Each implementation adapts to the production setup:

● Onsite Integration, Maximum control and real-time collaboration for tier-one events.
● Remote Broadcast Hub, Integrated within the broadcaster’s central production facility for streamlined workflows.
● BV Remote Hub, Fully managed virtual integration for scalable, multi-match or multi-territory deployments.

Each model is designed to optimise latency, reliability, and commercial flexibility.

Commercial Impact

● Seamless integration into existing broadcast operations
● Scalable across matches, territories, and platforms
● Supports both feed-level and device-level monetisation
● Protects broadcast integrity while increasing inventory value

BV’s real-time analytics platform delivers comprehensive insight into sponsor exposure across every broadcast allowing rights holders to gain transparent, auditable measurement of sponsor performance.

Advanced camera heat mapping analyses actual match coverage to identify the most valuable on-screen positions enabling smarter placement strategies and improved commercial yield.

Exposure levels can be monitored live, allowing dynamic adjustment or rotation of virtual assets to ensure contractual delivery and protect sponsor commitments.

Post-event reporting includes:

● Total exposures per sponsor
● Cumulative time on airVisual heat maps of broadcast coverage
● Cross-match and campaign performance comparisons

Commercial Impact

● Transparent, audit-ready sponsor measurement
● Data-led optimisation of premium inventory
● Improved sponsor ROI and renewal confidence
● Guaranteed visibility through live monitoring
● Closed-loop integration of analytics, delivery, and reporting