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About
Driving the Evolution of Virtual Advertising
Founded in 2014, BV helped pioneer the virtual advertising industry.
In its first year of operation, BV delivered virtual advertising across more than 300 live sporting matches, establishing the technology and operational model that would shape the category.
Since then, BV has scaled significantly, now delivering virtual advertising across several thousand matches each year, spanning multiple sports, broadcasters and territories with volumes continuing to grow annually.
Every Sport. Every Broadcast. Engineered to Fit.
BV rejects one-size-fits-all solutions. Each deployment is precisely designed around the sport, camera plan and production workflow.
With deep experience across onsite, hub, cloud and hybrid models, BV delivers seamlessly at any scale and under any operational conditions.
A Safe Pair of Hands.
For more than a decade, BV has earned its reputation as the trusted partner in virtual advertising. Relied upon by rights holders, broadcasters and sponsors, BV delivers broadcast-grade virtual signage at scale, with an uncompromising focus on quality, accuracy and operational excellence.
BV’s solutions have been deployed successfully across a wide range of sports, including Football, Tennis, Cricket, Motorsport, Rugby Union, Rugby League, Badminton, Padel, Australian Football, Horse Racing and Cycling.
Our board
Experienced leadership driving BV’s innovation and impact worldwide.
Struan Logan
Board Member/Founding Partner/CEO
Geoff Jones
Executive Chairman
Jonathan Pearce
Board Member
Raymond Burke
Board Member
Why
Broadcast Virtual
Commercialisation
01
Innovation only matters when it delivers results, and that’s where BV excels.
Our technology doesn’t just enhance the broadcast; it transforms it into a new commercial platform.
By unlocking virtual inventory across live sport, BV enables rights holders and broadcasters to create new sponsorship value without adding physical signage or disrupting the fan experience.
From global campaigns to regionally targeted activations, BV’s virtual solutions give partners the flexibility to maximise every second of airtime, driving measurable returns and long-term revenue growth.
BV helps sport do what it’s always done best: connect fans and brands, but now virtually, and more profitably than ever.
By unlocking virtual inventory across live sport, BV enables rights holders and broadcasters to create new sponsorship value without adding physical signage or disrupting the fan experience.
From global campaigns to regionally targeted activations, BV’s virtual solutions give partners the flexibility to maximise every second of airtime, driving measurable returns and long-term revenue growth.
BV helps sport do what it’s always done best: connect fans and brands, but now virtually, and more profitably than ever.
Optimisation
02
Efficiency only matters when it drives smarter outcomes and that’s where BV delivers.
Our virtual solutions are designed to optimise every layer of the virtual solutions ecosystem, from production workflows to commercial execution.
By replacing the need for physical signage with dynamic virtual solutions, BV removes the logistical complexity, cost and time associated with traditional on-ground branding.
From real-time adaptability to scalable deployment across markets, BV’s sustainable and cost-efficient approach empowers rights holders to respond dynamically to changing demands, unlocking greater flexibility and operational control.
The result is a smarter, leaner model for live sport, where sustainability, efficiency and commercialisation work hand in hand to maximise impact on and off the screen.
With BV, optimisation isn’t just about doing more with less it’s about doing it smarter, faster and cleaner.
By replacing the need for physical signage with dynamic virtual solutions, BV removes the logistical complexity, cost and time associated with traditional on-ground branding.
From real-time adaptability to scalable deployment across markets, BV’s sustainable and cost-efficient approach empowers rights holders to respond dynamically to changing demands, unlocking greater flexibility and operational control.
The result is a smarter, leaner model for live sport, where sustainability, efficiency and commercialisation work hand in hand to maximise impact on and off the screen.
With BV, optimisation isn’t just about doing more with less it’s about doing it smarter, faster and cleaner.
Innovation
03
At BV, innovation is powered by intelligence, artificial intelligence.
Our AI driven virtual technologies automate what was once manual, making virtual advertising faster, more accurate, and more scalable than ever before.
By combining broadcast expertise with advanced machine learning, BV enables real time object tracking, intelligent keying, and adaptive ad placement that seamlessly integrate with live sport. The result: more dynamic feeds, more targeted inventory, and more revenue for rights holders.
Our innovation doesn’t stop at automation, it’s about redefining what’s possible in sports broadcast. Every deployment helps our AI learn, improve, and evolve, keeping BV and our clients ahead of the game.
By combining broadcast expertise with advanced machine learning, BV enables real time object tracking, intelligent keying, and adaptive ad placement that seamlessly integrate with live sport. The result: more dynamic feeds, more targeted inventory, and more revenue for rights holders.
Our innovation doesn’t stop at automation, it’s about redefining what’s possible in sports broadcast. Every deployment helps our AI learn, improve, and evolve, keeping BV and our clients ahead of the game.
The safe choice
04
Reliability, repeatability, and trust.
These are the things we pride ourselves on, along with a proven track record of delivering at the highest level. BV performs where it matters most: live, in broadcast, every time.
Our technology is designed for precision and built for confidence, ensuring seamless execution across every event, feed, and region. From pre-production to the final broadcast, our systems and teams operate with the consistency that global sport demands.
That’s why leading broadcasters and rights holders around the world choose BV, because when millions are watching, they know we’ll deliver.
Our technology is designed for precision and built for confidence, ensuring seamless execution across every event, feed, and region. From pre-production to the final broadcast, our systems and teams operate with the consistency that global sport demands.
That’s why leading broadcasters and rights holders around the world choose BV, because when millions are watching, they know we’ll deliver.
Broadcast approved
05
Every sport presents its own challenges.
Different venues, lighting, camera positions, and broadcast workflows. BV’s technology is built to handle them all. From motorsport circuits and football stadiums to rugby fields, cricket grounds, and arenas around the world, our virtual solutions deliver consistent, broadcast quality results no matter the environment.
Trusted by rights holders and broadcasters across multiple codes, BV provides a flexible, scalable platform that adapts to each sport’s unique needs. Whether integrating into a global feed or managing targeted regional advertising, we ensure flawless execution from production to playback.
Our experience spans tier one global competitions and emerging markets alike, helping sports of all sizes unlock new commercial opportunities through virtual innovation; reliably, repeatably, and at scale.
Trusted by rights holders and broadcasters across multiple codes, BV provides a flexible, scalable platform that adapts to each sport’s unique needs. Whether integrating into a global feed or managing targeted regional advertising, we ensure flawless execution from production to playback.
Our experience spans tier one global competitions and emerging markets alike, helping sports of all sizes unlock new commercial opportunities through virtual innovation; reliably, repeatably, and at scale.
Our Timeline
2014
Beginnings
Company founded; delivered virtual advertising across 300+ Rugby League matches in its first year.
2016
Racing
Reached the milestone of over one thousand virtualised events. Expansion into horse and harness racing.
2018
Global Growth
Further international expansion with events in:
- New Zealand (Super Rugby season)
- South Africa (Super Rugby)
First-ever virtual advertising on a women’s rugby match.
- New Zealand (Super Rugby season)
- South Africa (Super Rugby)
First-ever virtual advertising on a women’s rugby match.
2020
Cricket
Downstream solution enables the first use of virtual advertising in cricket, with advertising across five cameras.
Virtual advertising is inserted for the first time from a remote hub
Virtual advertising is inserted for the first time from a remote hub
2022
The Future
Significant investment in machine learning and software-based tracking.
Key milestones include:
- First use of software tracking on cycling in Europe (Giro de Sicilia, Giro d’Italia)
- First AI-driven implementation on the English Premier League.
Key milestones include:
- First use of software tracking on cycling in Europe (Giro de Sicilia, Giro d’Italia)
- First AI-driven implementation on the English Premier League.
2024
Expansion
Surpassed over 20,000 live events delivered, reinforcing a dominant global position.
Launches of on-device virtual rendering solution, TargetAd.
Launches of on-device virtual rendering solution, TargetAd.
2014
Beginnings
BV is founded and delivers virtual advertising across 300+ Rugby League matches in its first year.
2015
Football
Virtual advertising used at major international football events, including:
- A.S. Roma v Real Madrid
- A.S. Roma v Manchester City
- Manchester City v Real Madrid.
- A.S. Roma v Real Madrid
- A.S. Roma v Manchester City
- Manchester City v Real Madrid.
2016
Racing
BV expands into horse racing, marking its first non-rectangular sport-related virtual advertising deployments.
BV hits over one thousand virtualised events.
BV hits over one thousand virtualised events.
2017
International Steps
First major UK Rugby event: Argentina v Australia at Twickenham.
Additional milestones include the Rugby League World Cup and BWF Badminton World Tour events.
Additional milestones include the Rugby League World Cup and BWF Badminton World Tour events.
2018
Global Growth
BV expands further internationally with first events in:
- New Zealand (Super Rugby season)
- South Africa (Super Rugby)
BV also delivers the first-ever virtual advertising on a women’s rugby match.
- New Zealand (Super Rugby season)
- South Africa (Super Rugby)
BV also delivers the first-ever virtual advertising on a women’s rugby match.
2019
Innovation
Launch of downstream post–mixing desk virtual advertising solution, enabling new deployment models.
2020
Cricket
BV’s downstream solution enables the first use of virtual advertising in cricket, with virtual insertion across five cameras.
BV designs and builds its own tracking hardware, strengthening end-to-end capabilityBV’s first remote hub virtual insertion.
BV designs and builds its own tracking hardware, strengthening end-to-end capabilityBV’s first remote hub virtual insertion.
2021
Game, Set, Match
Virtual solution deployed at the Australian Open, virtualizing 23 feeds across three main courts and delivering 150+ tennis matches.
Surpassed over 10,000 live events delivered, including the WPL in India.
Surpassed over 10,000 live events delivered, including the WPL in India.
2022
The Future
BV makes a significant investment in machine learning and software-based tracking.
Key milestones include:
- First use of software tracking on cycling in Europe (Giro de Sicilia, Giro d’Italia)
- First AI-driven implementation on the English Premier League
Key milestones include:
- First use of software tracking on cycling in Europe (Giro de Sicilia, Giro d’Italia)
- First AI-driven implementation on the English Premier League
2023
LED Overlay
A world first: LED overlay solution in Rugby Union, deployed on two cameras.
Partnership with Premier Padel to deliver fully remote virtual insertion for all major events.
Virtual advertising delivered in Japan and the USA.
Partnership with Premier Padel to deliver fully remote virtual insertion for all major events.
Virtual advertising delivered in Japan and the USA.
2024
Expansion
BV surpasses 20,000 live events delivered, reinforcing its global position.
BV launches its on-device virtual rendering solution, TargetAd.
Motorsports.
BV launches its on-device virtual rendering solution, TargetAd.
Motorsports.
2025
More Sports
Expansion into new sports and workflows, including:
- Motor Racing
- Remote virtual insertion for basketball
First virtual event in South America with Premier Padel.
- Motor Racing
- Remote virtual insertion for basketball
First virtual event in South America with Premier Padel.
